Matt Hall - CEO

Matthew (Matt) was appointed as CEO in July 2021. He has a marketing and sales background working in publishing, advertising, internet start-ups and extensive experience in health Associations after spending 17 years at the Australian Primary Healthcare Nurses Association and the Australian Physiotherapy Association. In addition, he has a passion for building engaged and supportive communities.


Trudi O'Donnell - National Relationships & Events Manager

Trudi is our National Relationship Manager; her role involves working closely with our Members and Corporate Partners to build strategic relationships for the Association. During her time at HFMA, she has successfully developed and maintained these connections, as well as driving a strong culture within the company. Trudi’s background is quite diverse, she has an excess of 10 years’ experience in financial community banking, owned and operated a small business, and her most recent venture is becoming a qualified marriage celebrant.